averda brand developmentaverda is a Lebanese based waste-management company. They have operations across the Middle East and ambitious brand values to 'deliver, care, and inspire' in everything they do.
Their Brand was created and strategy written, the next step was to take this document and bring the brand to life through its branded collateral, from truck livery, depot signage and workers' uniforms, everything needed to be created and must communicate these values. |
Visual identity tool kitAs well as a comprehensive onscreen visual identity guide we created a series of printed books for each international communication team. The books are housed in a box along with several visual identity tools to form a communications tool kit. Every element within the toolkit is not only essential for the communications designers and writers but also represents the brand personality.
One element of the kit is a folded one page pocket sized guide to give to in-house designers within the communication team. The guide shows everything you would expect from an identity guide but also represents the brand personality by fitting into a credit card sized pocket guide made from recycled paper and card. We also create a fold out perforated book of colour chips to give to suppliers to ensure the brand colours were always respected. |
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Marketing tool kitThis bespoke ringbinder kit was developed especially for the marketing team to go out and sell the company and it's services. We used recycled card and saved materials by creating a double ended ringbinder folder which could be used for Arabic and English at the same time or to cross-reference products and services.
The kit also contains updated magazines, brochures, posters, flyers, folded guides and other marketing tools to help the salesmen, and again, everything makes the most of the averda brand personality. |
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