Brand identity creation
Immerse› Brand workshop
› Review competitive brand identities › Review workshop distillation and brand strategy › Visual research Clients are encouraged to brainstorm, mind map and vocalise. The results are then distilled by the brand director and become the basis of the Brand Strategy document which then, in turn becomes my brief for the visual brand design. |
Design› Conceptualize
› Marque development Sketching is a fundamental part of the design process. only once a strong conceptual idea is formed can we take it onto the computer. Sketching allows us to see balance and weight of objects and improve shapes and compositions with subtle revisions not achievable on the computer. |
Finalize› Artwork
› Brand Guides once a Brand Marque is signed off by the client it is vital to artwork the Marque and all of the graphic elements, labelling them appropriately and ordering them in folders for distribution. Colours are finalised in PMS, CMYk and RGB and font chosen in English and Arabic. Finally, the creation of an internal brand guide documenting fonts, colours, clearance, Marque use and material recommendations for future collateral production. |
The above project took place while working with Omnia. Omnia is
a Branding, Creative and Digital agency based in Dubai, Abu Dhabi,
Channel Islands and Edinburgh.
Check them out at http://www.omnia.ae/
Check them out at http://www.omnia.ae/